Faber & Co.
Let's build →
"Within a month of launch, we had more qualified leads than we'd seen all quarter."
— Director, Ab Autoz
"Faber fixed our brand, and it showed in our numbers within the first month."
— Founder, Pure Soul Organics
Design & Technology Studio · Est. 2024
For companies that Refuse to Accept Almost. We build what it takes.
Start with an AI Audit → Scroll to explore
Trusted by
Pure Soul Organics Le Beauty Concierge Fun 88
Brand Identity Technical Architecture Design Systems Product Strategy Full-Stack Development UX Research AI Integration Embedded Partnerships Conversion Optimisation Growth Strategy Brand Identity Technical Architecture Design Systems Product Strategy Full-Stack Development UX Research AI Integration Embedded Partnerships Conversion Optimisation Growth Strategy
01 · Who we are

We build craft. Not hype.

The word "faber" comes from Latin. It means craftsman, maker, builder. We chose it intentionally.

Every line of code, every design decision, every strategic conversation is built on one principle: precision, partnership, and exceptional work. We don't move fast and break things. We move deliberately and build right.

Great work happens at the intersection of vision and craft. Of ambition and discipline. Of clear thinking and disciplined execution. That's where we live. That's what we build.

02 · Our purpose

We exist for the founders everyone else underestimates.

Every founder we've met has felt it: the gap between the company that exists in their head and the version currently sitting on a server somewhere, half-finished.

We built Faber to close that gap. Not with more hands, more juniors, more meetings. With fewer people doing better work, faster, with actual conviction.

We're not chasing logos for a portfolio. We're looking for the founders who'd rather wait two extra weeks for something exceptional than launch something forgettable on time.

03 · What we help you achieve

Not just a product. A reason to be believed.

A better product is table stakes. What you're actually after is trust: from users who've been burned by half-built apps, from investors who've sat through a thousand pitch decks, from your own team, who need to believe this thing is real.

We build the version of your company that makes people stop scrolling. That makes a VC lean forward. That makes a customer tell a friend without being asked.

That's the actual deliverable. The code, the design system, the brand. That's just how we get you there.

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How we work

01
Brand Identity
Positioning that sticks. Visual systems that scale. The story your market needs to hear.
02
Technical Architecture
Code that lasts. Scalable systems. Built for growth, not quick hacks.
03
Product Strategy
Alignment between design and business. Features that earn their place.
04
Design Systems
Intentional, documented, evolving. Every element serves a purpose.
05
Partnership Model
No handoffs. No juniors. Your success is our success, all the way through.
06
Long-term Thinking
Retainers, embedded teams, continuous improvement. We stick around.
01

Selected work

01 Pure Soul Organics
Branding + Web+40% conversion
02 Ab Autoz
Web Design + DevLeads ×3
03 Le Beauty Concierge
Branding + Web+55% bookings
View all work
02

What we do

01

Product Design

From research to a polished interface. We design with the end user and the business goal in the same frame, never one at the expense of the other.

  • UX Research & Mapping
  • Wireframes & Prototypes
  • UI Design
  • Design Systems
02

Development

Front-end to full-stack. Code that's clean, scalable, and built to last. Not patched together under pressure or handed off to someone junior.

  • Front-end Engineering
  • Full-stack Development
  • Performance Optimization
  • Technical Architecture
03

Strategy & Partnership

We don't disappear after launch. Embedded partnerships that keep shipping alongside your team, and keep raising the ceiling.

  • Product Strategy
  • AI Integration
  • Growth Consulting
  • Embedded Retainers
0%
Average conversion increase
0×
Average lead growth
0 wks
To first enterprise contract
03

What clients say

"We went from looking like a local salon to looking exactly like the brand our clients expected. Bookings increased by over half in the first quarter alone."

— Founder, Le Beauty Concierge

What we're not

We reject

  • Fast-and-break culture. Speed without precision is recklessness.
  • Junior handoffs. If a junior did it, you'd know. You shouldn't.
  • Transactional relationships. We don't disappear after launch.
  • Feature bloat. We say no to ideas that don't earn their place.
  • Design without strategy. Pretty never substitutes for purposeful.
  • Hype over substance. We let the work speak.

We stand for

  • Precision over speed. We take the time work deserves.
  • Senior-only teams. Every line of code, every design decision is vetted.
  • Long-term partnerships. Embedded, invested, committed to your growth.
  • Intentional decisions. Every feature, every pixel has to earn its place.
  • Strategy-first design. Beauty in service of business outcomes.
  • Honest work. No shortcuts. No compromises. Just craft.
04

Common questions

What's your minimum project size? +
It depends on scope. We work across everything from quick, focused projects like a portfolio site or brand refresh, to full builds, to ongoing Founder Partnerships. We'll always give you a clear number before you commit to anything.
Do you work with early-stage startups? +
Pre-seed to Series B is our sweet spot. We understand early-stage constraints, and we build systems designed to scale with you, not be replaced by you.
Who actually works on my project? +
Senior team. Always. No juniors, no handoffs, no subcontracting. The people you meet in discovery are the people building your product, all the way through.
What's the AI Audit? +
A fixed-scope diagnostic that identifies where AI genuinely accelerates your product, and where it's noise. Most audits surface three to five high-leverage integration points. Fully credited toward any build.
How long does a project take? +
A focused build typically ships in 4–8 weeks. Embedded partnerships run on retainer. We move with urgency, without breaking things in the process.
Ready to build something that matters?

Let's start with a conversation.

No pitch decks. No questionnaires. Just a direct conversation about what you're building.

hello@faberandco.com Start with AI Audit →

Work

Four projects. All senior. Zero handoffs.
Drag or scroll
Branding · Web Development 01 / 03
When the product is premium but the brand isn't.
Pure Soul Organics had category-best quality and a brand that was losing sales. We stripped it back to what mattered. Conversion jumped 40%.
Web Design · Development 02 / 03
How a dealership tripled its leads without changing its ad spend.
The traffic was there. The site wasn't converting it. A full rebuild around the buyer journey, and lead volume went 3×.
Branding · Web 03 / 03
Luxury that converts before a word is spoken.
A premium service that looked generic online. New identity, new site, a three-step booking flow. 55% more bookings in the first quarter.
01 / 04
01 / 03 · Pure Soul Organics
Pure Soul
Organics
Services
Branding + Web Development
Year
2024
Result
+40% Conversion Rate
The Brief

A brand as pure as the product.

Pure Soul Organics came to Faber with a product they believed in completely, and a brand that was quietly sabotaging them. The packaging looked like every other wellness label. The website converted well below category average.

The brief was deceptively simple: make the brand feel as clean, intentional, and premium as what they were selling. Then make the website earn its keep.

Old Pure Soul Organics packaging
New Pure Soul Organics packaging
Before
After
Hover to compare · drag left or right
The repackage

They weren't unhappy with the product. They were unhappy with the shelf.

The old packaging did its job, technically. But "technically working" isn't the same as "making someone stop scrolling." The terrazzo pattern and busy layout felt like a hundred other wellness brands. Nothing about it said premium, and nothing about it earned a second look.

Pure Soul wanted something quieter. Cleaner. A label that let the product speak instead of shouting over it. Counterintuitively, that quiet would attract more attention, not less.

Challenge

The brand was visually cluttered and tonally inconsistent, trying to speak to everyone and connecting with no one. A crowded e-commerce market with no clear reason to choose Pure Soul over a hundred similar options.

Solution

We stripped the brand to its core: earthy, quiet, certain. New identity system, refined palette, complete web redesign focused on single-product trust-building and a frictionless path to purchase. Every pixel justified its presence.

The results
+40%
Conversion rate
Avg. session time
8 wks
Brief to launch

"We had the best product in our category but the weakest brand. Faber fixed that, and it showed in our numbers within the first month."

— Founder, Pure Soul Organics
Next project
Ab Autoz
02 / 03 · Ab Autoz
Ab Autoz
Services
Web Design + Development
Year
2024
Result
Lead Volume ×3
The Brief

Built to convert, not just look good.

Ab Autoz is a premium automotive dealership. Their old site felt like it was built in 2015, and it was performing that way. Organic leads were flat. The online experience didn't match the quality of what they sold.

They needed a web presence that commanded the same trust as their vehicles. One that turned browsers into buyers before a phone call was ever made.

Motion & interaction

A static site doesn't sell speed. Movement does.

Ab Autoz sells performance vehicles, but their old site sat completely still. No motion, no energy, nothing that hinted at what it actually feels like to drive one of these cars. It felt like browsing a spreadsheet, not a showroom.

They wanted the site to feel alive: subtle animation on the hero, fluid transitions through the vehicle collection, small moments of motion that build momentum as you scroll. Nothing gratuitous. Just enough to make the site feel like it matches the product.

Hero · Booking Widget Live
Collections · Animated Filter Live
Challenge

High-intent visitors were landing on a page that gave them no reason to stay. Poor information architecture, no trust signals, and a lead form buried at the bottom of a page nobody finished reading.

Solution

Full redesign: rebuilt the information architecture around the buyer decision journey. Vehicle listings redesigned for confidence. Lead capture placed at every decision point. Fast, clean, conversion-first.

The results
Lead volume
−65%
Bounce rate
6 wks
Brief to launch

"Within a month of launch, we had more qualified leads than we'd seen all quarter. The site now works as hard as our sales team."

— Director, Ab Autoz
Next project
Le Beauty Concierge
03 / 03 · Le Beauty Concierge
Le Beauty
Concierge
Services
Branding + Web
Year
2024
Result
+55% Bookings
The Brief

Luxury that shows, not tells.

Le Beauty Concierge offers premium beauty services to high-net-worth clients. They were operating at a level their brand didn't reflect: the business was premium, the website was generic.

The goal was to build a brand and web presence that matched the caliber of their clientele. Where booking felt like the beginning of an experience, not a transaction.

Challenge

The original brand lacked distinctiveness and the booking flow was full of friction. For a luxury service, the experience needs to do most of the selling before a client makes first contact.

Solution

New visual identity with refined typography and a signature color system. Web experience redesigned around trust and aspiration: fewer words, more atmosphere. Booking flow reduced to three steps. Every detail elevated.

The results
+55%
Booking rate
+30%
Avg. booking value
5 wks
Brief to launch

"We went from looking like a local salon to looking exactly like the brand our clients expected. Bookings increased by over half in the first quarter alone."

— Founder, Le Beauty Concierge
Next project
Pure Soul Organics
Precision AI Build · Entry Point

Your product deserves better
than rushed AI.

Most founders are bolting AI features onto their product and calling it innovation. The ones winning are integrating it thoughtfully, at the right depth, in the right places. We'll map exactly where that is for your business.

Fixed scope. Two-week engagement. Credited to any build.
Book your AI Audit →

What's included

01
Product & Tech Audit
We map your current product, workflows, and stack, understanding what's already there and what's genuinely missing before we suggest anything.
02
AI Opportunity Mapping
We identify 3–5 high-leverage points where AI delivers measurable impact for your specific product, not generic feature ideas.
03
Build Roadmap
A prioritized, implementation-ready roadmap. Scoped, sequenced, and ready to execute, with us or independently.
04
Strategy Presentation
A 60-minute working session to walk through findings, answer hard questions, and align on what to build first. No slides for slides' sake.

The audit fee is credited in full toward any Precision AI Build engagement.

Ready to build AI that actually works?

Two weeks. Fixed scope. A clear, honest path forward.

Book the AI Audit → Ask a question first